Emmy, the 2M mascot, in the Washington Post

“Inside the breakneck race to lease Washington apartments” by Jonathan O’Connell


“Beginning in May, a six-month-old miniature English bulldog named Emmy will take up residence in the sleek new lobby of 2M, one of dozens of apartment buildings being completed in the region this year.

The building’s owners, William C. Smith & C0., acquired her as a way of attracting apartment-seekers to their building amid a sea of apartments within a few blocks in the NoMa neighborhood of Northeast D.C.”

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